University of Iowa

Tippie College of Business

Muscatine - Branding of Muscatine

Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce. Muscatine’s leaders and businesses indicated that the community had struggled at times to attract...

Sioux City - Sustainability Marketing Plan

Students in the Tippie College of Business Marketing Institute partnered with three Sioux City based community organizations that promote sustainability to better coordinate the organizations' activities and messaging to the Sioux City public. These organizations were the Farmers' Market, the...

Iowa City - Marketing Food Waste Prevention

A senior marketing student researched food waste prevention among local businesses in Iowa City and created a communication campaign for promoting local composting and recycling efforts. Food waste reduction is an important component of sustainability that many local Iowa City businesses are...