University of Iowa

Marketing Institute

Sioux City - Sustainability Marketing Plan

Students in the Tippie College of Business Marketing Institute partnered with three Sioux City based community organizations that promote sustainability to better coordinate the organizations' activities and messaging to the Sioux City public. These organizations were the Farmers' Market, the...

Maquoketa Branding and Marketing

Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa. Maquoketa (pop. 6,112) underwent a major transformation that stemmed from goals set during the Vision 2020 process in 2013-14...