University of Iowa

Marketing Food Waste Prevention

Academic Year 
2015-2016
Project Partners 

A senior marketing student researched food waste prevention among local businesses in Iowa City and created a communication campaign for promoting local composting and recycling efforts. Food waste reduction is an important component of sustainability that many local Iowa City businesses are already achieving through composting and recycling strategies. Public support of such practices and the businesses who engage them can contribute to both the local economy and sustainability success.