University of Iowa

Community Branding

Academic Year 
Project Partners 
Project Topics

Marketing Institute students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination.

Students created a contemporary Activities Guide that provides information on community events, where to eat and visit, and recreational opportunities. Students also helped create a brand identity for Washington, creating a tag line for the community, “Discover a Classic,” and a Brand Standards Guide for the Chamber of Commerce to use when creating new materials.