University of Iowa

Community Branding

Academic Year 
2013-2014
Project Partners 
Project Topics

Marketing Institute students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination. Students created a contemporary Activities Guide that provides information on community events, where to eat and visit, and recreational opportunities. Students also helped create a brand identity for Washington, creating a tag line for the community, “Discover a Classic,” and a Brand Standards Guide for the Chamber of Commerce to use when creating new materials.