University of Iowa

Bike and Pedestrian Marketing Plan

Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to creating the marketing plan, students produced materials such as fliers and social media content that SIMPCO, Siouxland District Health Department and the City of Sioux City can use to spread this message to the public. SIMPCO, Siouxland District Health Department and the City of Sioux City are actively expanding bike and pedestrian transportation opportunities in the Siouxland area. As numbers of bikers, bike lanes, and pedestrians increase, so too does the need for public education about safe road-sharing behavior and the benefits of active transportation.