University of Iowa

Animal Shelter Public Relations & Fundraising Campaign

Academic Year 
2013-2014
Project Partners 

Students in a Fundraising and Philanthropy Communications class organized ideas for a non-profit animal shelter's fundraising campaign. Using research on the latest trends in fundraising and philanthropy, students evaluated the shelter's past special events, marketing campaigns, and donor interests. They applied concepts and trends to organize new events, update marketing pieces, and developed a donor campaign with creative ideas and key messages to better position the shelter to receive support.