The Iowa Startup Games brings together UI undergraduate and graduate students to start a business in a weekend. On Friday night, students pitch their ideas for a business and form teams to work on the best business ideas. On Saturday, teams discover information that pertains to their business, get outside the classroom to conduct customer discovery, and refine their ideas. On Sunday, teams tailor their final pitches, present, and win money! $2,500 in cash prizes is awarded during the weekend! This program is made possible by the University of Iowa John Pappajohn Entrepreneurial Center (Iowa JPEC).