The University of Iowa

Peggy Stover

Peggy Stover
Associate Professor of Practice and Director, Undergraduate Marketing Institute

Related Projects





Maquoketa Branding and Marketing

Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa. Maquoketa (pop. 6,112) underwent a major transformation that stemmed from goals set during the Vision 2020 process in 2013-14...


Sioux City - Sustainability Marketing Plan

Students in the Tippie College of Business Marketing Institute partnered with three Sioux City based community organizations that promote sustainability to better coordinate the organizations' activities and messaging to the Sioux City public. These organizations were the Farmers' Market, the...


Muscatine - Branding of Muscatine

Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce. Muscatine’s leaders and businesses indicated that the community had struggled at times to attract...