The University of Iowa


Iowa Counties 

Thirty minutes south of Iowa City, Washington, a town of 8,000, has invested significantly in its community and infrastructure over the last 10 years. A beautiful downtown square complete with new streetscapes and a LEED-certified public library illustrate the vibrancy of the community. Washington began to build upon these improvements through partnering with the IISC to enhance the city's marketing, tourism efforts, and land development.

Washington Projects


Washington - Community Branding

Marketing Institute students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination. Students created a contemporary Activities Guide that provides information on community events, where to eat and visit, and recreational opportunities. Students also...