The University of Iowa

Professor Peggy Stover

Peggy Stover, Director of the Marketing Institute and Iowa Initiative for Sustainable Communities (IISC) advisory board member, has been working with communities across Iowa to help them define their community identity. Discovering what makes a community unique is important for creating 

Students in the Tippie College of Business Marketing Institute are helping rebrand and market the City of Maquoketa, particularly by highlighting the area’s unique attractions. 

equates community identity and branding to traditional marketing principles. “What do they stand for? Just like a product, what does your brand stand for and promise?”  Through IISC and UI outreach efforts, Iowa communities explore opportunities to refine and communicate their identity to a broad audience.