University of Iowa

Mason City

Iowa Counties 
Cerro Gordo

Located in northern Iowa in Cerro Gordo County, Mason City is known for its diverse economic composition and its rich arts and culture background, especially for music and architecture. With a population of over 28,000 people, Mason City serves as economic and retail hub for the area, drawing individuals from northern Iowa and southern Minnesota. As Mason City, like other Midwestern towns, have made transitions as the economy has shifted, the city has invested in initiatives that has set it up for growth and new development. Mason City's partnership with the IISC will allow them to explore sustainable projects and processes and incorporate them into building for the future.

Mason City Projects

2017-2018

Branding Mason City's North End Business District

Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract customers and revitalize the neighborhood. Elected...

Condominimum Design & Engineering

As part of their Senior Design Capstone course, Civil & Environmental Engineering students designed a multi-family residential structure for a specific site in Mason City. At the request of the City of Mason City, civil and environmental engineering students created site and structural designs...

Main Street Mason City Strategic Communications Campaign

Journalism & Mass Communication students developed a strategic communications campaign for Main Street Mason City, a non-profit 501 (c) 3 organization with a mission to “enhance, promote and preserve downtown Mason City as a diverse business, cultural and residential destination, for the...

Mason City "Aging in Place" Public Health Campaigns

Graduate students in the College of Public Health developed campaigns for the Mason City community that address issues related to the increasing proportion of older residents in the community. The public health campaigns were tailored to help Mason City residents better "age in place", which can...

Mason City Architectural Inventory Online Platform

Graduate students in the School of Library & Information Science built a framework and online platform for archiving data related to Mason City architecture. Mason City is a community with a strong architectural heritage. A publication from 1977, Mason City, Iowa: An Architectural Heritage,...
App for Mason City

Mason City Community Mobile App Development

Using graphic designs from students in the School of Art & Art History, UI student Kaisha Billings built a community-based mobile app on behalf of the City of Mason City and Visit Mason City that connects residents and visitors to the local activities and resources. Visit Mason City and the...

Mason City North End Neighborhood Plan

As part of their capstone project, second-year graduate students from the University of Iowa’s School of Urban & Regional Planning developed a plan for Mason City's North End Neighborhood. Building upon last year’s efforts to update the Mason City Comprehensive Plan and create the community’s...

Mason City North End Neighborhood Public Health Campaign

Graduate students in the College of Public Health developed a public health campaign for the Mason City's North End neighborhood to combat negative perceptions in order to improve residents' health and well-being. This campaign seeks to improve perceptions of Mason City's North End neighborhood...

Mason City Waterways Access and Development

As part of their Senior Design Capstone course, Civil & Environmental Engineering students created the design for three access points to the Winnebago River in Mason City, creating opportunities for new and enhanced recreation use of the river. The goal of the Mason City Waterways Access and...

Pennsylvania Ave Complete Streets Design Alternatives

As part of their Senior Design Capstone course, Civil & Environmental Engineering students created complete street designs for Pennsylvania Avenue in Mason City. The City of Mason City has demonstrated a commitment to multi-modal transportation methods by establishing numerous bicycle routes...

2016-2017

Firehouse Restoration

As part of their Senior Design Capstone course, Civil & Environmental Engineering students provided a structural evaluation, feasibility study, and restoration alternative plans with cost estimates for a historic fire station in Mason City. Engine #2 Fire Station was built in Mason City in 1939...

Flooding Risk Assessment using HAZUS modeling

Students in the Department of Geographical and Sustainability Sciences course GIS for Environmental Studies course conducted a flooding risk assessment for the Cerro Gordo County Emergency Management Agency using HAZUS modeling software. University of Iowa students in the GIS for Environmental...

Mason City Civic Engagement Campaign

Students from the School of Journalism & Mass Communication created a strategic marketing and communications campaign to encourage civic engagement among Mason City residents and to recruit volunteers to serve on local government boards. Public interest in community and economic development in...

Mason City Community Plan for Sustainability

As part of their capstone project, second-year graduate students from the University of Iowa’s School of Urban & Regional Planning developed a sustainability plan for the City of Mason City. Mason City’s interest in producing a sustainability plan dates to 2012, at which time the City defined...

Mason City Farmers Market Study and Marketing

In a report to the City of Mason City and North Iowa Farmers’ Market Board of Directors, students in the Entrepreneurial Management Institute: Business Consulting class provided recommendations for a permanent location for a community farmers market based on preferred characteristics and potential...

Mason City Public Transit Ridership Campaign

Students from the School of Journalism & Mass Communication developed a strategic marketing and communications campaign to attract new riders for the Mason City’s public transit system, using creative outreach materials and various communications platforms to reach target audiences. Building on...

Mason City Transit Study and Marketing

In a report to the City of Mason City, students in the Entrepreneurial Management Institute: Business Consulting class conducted market research and provided recommendations to attract new riders for the City’s public transit system. By appealing to new target groups and individual riders of the...

North Iowa Farmers Market Site Evaluation

In a report to the City of Mason City and North Iowa Farmers’ Market Board of Directors, a student in the Geographical & Sustainability Studies: Senior Project Seminar class completed an independent project that evaluated two Mason City farmers market site locations based on mobility and...

Updating the 2006 Mason City Comprehensive Plan

As part of their capstone project, second-year graduate students from the University of Iowa’s School of Urban & Regional Planning will update Mason City’s 2006 Comprehensive Plan, with a thematic view towards environmental and social resiliency and a topical focus on aging in place. In 2006,...